Power smarter digital relationships
Klaviyo is a marketing platform founded in 2012 built for ecommerce, unifying email, SMS, and customer data to power targeted automation. Deep integrations with Shopify and other stores let brands trigger flows from real purchase behavior.
Top offer
Free plan: 250 active profiles and 500 emails a month
From help.klaviyo.com · checked 1 month ago
Klaviyo at a glance
Klaviyo
Use Klaviyo's email and SMS editors, automations and segmentation free while your list is small, plus $5 of mobile messages a month.
Klaviyo's cost is driven by profiles — manage them.
Pro tip: Prune your list before each billing cycle — a bloated profile count quietly pushes you into a higher tier.
Pricing scales with your number of active profiles and sends, and a free tier covers small lists. The real cost lever is list hygiene — pricing rises with profiles, so cleaning inactive contacts keeps you in a lower band.
Savings come from the free tier, list hygiene, and annual options rather than everyday codes.
Keep lists clean to stay in a lower pricing band, use the free tier to test flows, and consolidate email and SMS.
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Sign in to reviewBy the number of active profiles and monthly email or SMS sends; a free tier covers small lists up to a limit.
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