Yes. Kit offers a free plan up to a subscriber threshold, covering email broadcasts, landing pages, and basic sending, which suits creators building an early audience.

Paid plans are priced by the number of subscribers on your list. As your audience grows, you move up the pricing brackets, so keeping your list clean matters.

Does Kit help me migrate from another tool?

Kit frequently offers free assisted migration from other email platforms above a certain list size, handling the import of subscribers and sequences for you.

Is annual billing cheaper on Kit?

Yes. Paying yearly reduces the effective monthly cost on the Creator and Creator Pro tiers compared with month-to-month billing.

How do I apply a Kit discount?

Discounts apply by choosing annual billing or through a promotional signup link. Migration offers are arranged during onboarding rather than via a code.

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Kit, formerly ConvertKit, is an email marketing platform founded in 2013 and headquartered in Boise, Idaho, built specifically for creators — bloggers, YouTubers, authors, and course sellers — rather than general businesses. Its design choices, from tag-based subscribers to simple automations, reflect that focus.

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Offers checked: 1 month ago16 September 2026 on help.kit.com